Meanwhile, the potential obstacles to ownership contrast this saying and make the reader think before adoption.ġ8. The phrase, “Till _ do us part,” emphasizes the lifelong nature of pet ownership. ACAG & Saatchi & Saatchi’s "Think Before You Adopt" Print Ad ExampleĪgency Saatchi & Saatchi created this print ad to raise awareness about the responsibility of adopting dogs. Recommended Reading: 50+ Headline Formulas and Templates to Make Writing Your Next Title Easy 17. All of its messaging hones in on meeting women where they’re at so they can do their best. Under Armour’s women's category page, you can see this principle in action. Its brand copy focuses on empowering the reader with their gear. On its About page, Under Armour mentions that it sells performance solutions - products that make your strengths better. It also names its social good campaign “ Surly Gives a Damn” to keep that abrasiveness while it gives back. On the page for its Furious IPA, it uses a few carefully placed swear words to relate to customers who talk a similar way. uses abrasive and aggressive language to push the envelope. The Starbucks dark roast coffee menu item description accentuates the product’s flavors and artistry. Its copy emphasizes this craft.Ī summer highlight on Starbucks’ home page details its lime-frosted coconut bars’ appeal. See “Potty On!” on the home page and “that’s stinkin’ cool!” on the toilet sprays page.Īs we covered in our overview of their strategy, Starbucks aims to create a modern experience with high-quality products. It maintains a friendly tone throughout its copy with copious pun usage. Since it deals with a slightly taboo subject - bodily functions - Poo-Pourri rolls with the toilet humor. Its product descriptions, like this one for a Care Bears jumper, include plenty of fun and descriptive adjectives to sell the image the customer wants to embody. Wordplay like “shell yeah!” keeps the tone upbeat in ModCloth’s home page copy. ModCloth sells feminine, quirky, and vintage-inspired clothes and has the copy to match. This page tells how Hoka stuck to its goals and wants to help its customers do the same. Its About page copy delivers this concept from beginning to end. Hoka operates on the idea of propelling humans forward in their running and toward their dreams. Its product descriptions highlight this coziness and similar practical features like durability, as seen on the Beefy-T Adult Pocket T-Shirt page. Hanes ties a lot of its copy to its products’ most touted benefit: comfort.Īt the top of the brand’s home page, notice how the very first line is “we guarantee comfort.” On its New Products page, you’ll see how Ergodyne calls its products “the most Tenacious Work Gear known to man.”īonus points for cleverly targeting “hand protection” and “work gloves” keywords on the Work Gloves category page.
Ergodyne: TenaciousĪs a work gear brand that customers need to rely on, Ergodyne uses copy focused on perseverance. The brand references its original principles throughout other parts of its copy, including its All-One! Report. Bronner’s beliefs in unity and equality for all. Its website’s About page centers around a modernized version of Dr. Bronner’s started with a man and his list of principles, and that document guides its branding today.
The description on its online shopping page presents Caribou Coffee as always ready to delight the customer.ĭr.
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Then, Cards Against Humanity frames its free download as “stealing the game” in the next section.Ĭaribou Coffee stays lighthearted without getting overly casual in its copy.Īs you can see on the careers highlight on its home page, this brand often uses puns on “‘Bou” to promote a fun tone. The description of the game on the home page takes a jab at you from the get-go.
On this kids’ bottle page, Camelbak refers to kids as “young explorers” to keep that sense of adventure going.Ĭards Against Humanity is known for poking fun at various subjects - including you, the player. Then, on the Budweiser beer product page, look at how the brand gets down to business in describing its beer’s benefits.Ĭamelbak embraces how its products can enhance your next outdoor journey.Ī hero image from the home page shows how Camelbak uses language like “your next travel adventure” to achieve this goal. The brand uses puns like “Let’s Be Buds” in its website menu to keep things casual. Budweiser: Your Reliable Old Friendīudweiser highlights the quality of its product while promoting a laid-back atmosphere. Recommended Reading: What is Web Copywriting? Complete Guide + Template for 2020 3.
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